Login | April 24, 2024
Consider doing a webinar
RICHARD WEINER
Technology for Lawyers
Published: April 16, 2021
Consider doing webinars, if you don’t already. Live webinars can be a great way to connect with present and potential clients. They can give a value-add to present clients, and potentially shake the bushes for new ones.
Of course, if you present something boring, you may have the opposite effect.
So here are some tips for presenting webinars, courtesy of the folks at Good2BSocial. If you already do them, pay even more attention. Use the same technological tips for creating a webinar that I posted for creating podcasts.
First, the host should be interesting. Passionate, even. Whoever is dominating screen time has to have the level of interest, subject knowledge and charisma to hold an audience. So practicing with feedback is imperative. If you’re not good at this, don’t do it.
Choose the right topic. If you have a limited practice (domestic relations, for instance), then the topics will present themselves. Larger firms should have subject matter experts. Here is also where your Google Analytics can come in. See what topics people look at the most on your website. Or send out an email or post on Facebook asking what topics people would be interested in. See what the competition is doing. Know that there will be interest before you start.
Third, incorporate interactive elements like a live Q&A, poll questions, video clips, or competitions/ giveaways. Stay for the whole thing, answer some questions and get a backpack or a candy bar something.
Start promoting the webinar to a target audience four to six weeks beforehand. Use your email lists and social media. Get some feedback to make sure people will show.
And now the hard part. Webinars have to be part of a larger strategy that is based in follow-up. There’s no reason to do them if they are just one-and-done.
Have a plethora of follow-up materials already in the hopper before the webinar. Send out emails over the next three to six weeks. Ask for feedback, follow-up questions, suggestions for other webinars, information on future webinars, information on your practice. And then analyze that feedback, feedback during the webinar, and any analytics you have to improve the product going forward.