Login | April 10, 2021

Law firm podcasts part 2

RICHARD WEINER
Technology for Lawyers

Published: March 19, 2021

Part 1 of this two-part series on podcasts gave an overview of what a podcasts are and where they might fit into the law firm communication environment.
This part will talk about how to go about making and distributing your won podcast.
To begin with, take a look at some of these law firm podcasts. Probably they are beyond what most of the readership here would need to do, but it’ll give you a taste of the possible.
Large firms Akin Gump, Proskaur Rose, Crowell & Moring, Goldberg Segella and Brownstein Hyatt Farber Schreck produce podcasts that cover a variety of topics. Access them by going to the firm website and look or search for a podcast link.
A brief search of Ohio lawyer podcasts came up with Columbus criminal defense attorneys Yavitch and Palmer (https://www.ohiolegaldefense.com/podcast/), twenty posted by Brouse McDowell, some thing called “2 beers and 2 lawyers” on the site of Bucyrus lawyers Eyer Stone, and the list goes on.
How to do it yourself? Here are some tips from Good2BSocial.
First of all, figure out content. Current affairs from a legal perspective, hosting expert guests on topics, an overview of an area of law—whatever you think will get people’s attention. Don’t “wing it.”
Microphones (and cameras if it is a video cast) have to be good. You should invest in professional-level equipment from the get. Of course, top mics can run into the hundreds, but decent ones from Audio-Technica (which has a Stow warehouse) and Shure come in at about $100. Use an HD or 4K camera—not your laptop camera.
Skype and Zoom are both fine for remote calls and recording. Make sure you edit it before broadcast. For audio editing, use GarageBand, Audacity, or Apple’s built-in audio editor—and you can edit in some music. OpenShot and VideoPad are two well-thought- of video editors.
Host the podcast on a well-worn platform that is user-friendly. This includes Podomatic, SoundCloud and Libsyn. This gives your cast a unique URL.
Then use the URL to embed the cast in your web page, Facebook page, IG page, blog page—wherever you communicate. When you do this, include a write-up—an introduction along with a transcription of the podcast. Also create a comment section.
Make a couple of trial runs, and the cast away!


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