Login | June 27, 2022

Keep your website up to date

RICHARD WEINER
Technology for Lawyers

Published: May 20, 2022

It’s easy to lose track of time when you’re busy. You have to prioritize your activities, and the primary priorities for busy lawyers are usually business and family—and there’s not much time left for things like website maintenance.
But you gotta do it. You have to take a day and make sure every little thing on your website exists in the present moment. So take a Saturday every few months and go through this checklist courtesy of JD Supra.
Attorney bios. Update any attorney accomplishments, new firm members, new titles (partner, of counsel) and delete the ones who have left. Delete outdated content.
Practice area pages. Make sure they tell stories (also true of bio pages) and aren’t sales-y. Add new matters (marijuana, crypto, cybersecurity) and delete obsolete ones. Make each practice area page an exercise in problem solving.
Check all the dates. Delete irrelevant news stories and long past events. Make sure that all content is relevant to the current date.
Update informational content, and update your SEO. You can look at Google Search Console or Google Trends to see what people are searching for, and then match content accordingly. If you don’t know how to fill out the content’s meta title (blue link), have someone do it.
If you do your own analytics-- run through all your analytics and make sure they still work for you. Upgrade to Google Analytics 4 (3 is disappearing). If you don’t do that, have someone do it for you. You don’t want to be four years obsolete.
Fix any broken/delete any obsolete links and plugins. There will be some. You’ll be amazed.
Link your website to your LinkedIn like you link your website to your LinkedIn page. And make sure that your LinkedIn page is also updated and that it works for you.
Make sure that all of the content on your page is sharable on social media with one click.
Make sure all content is optimized for mobile users. Yes, all those people really are on their phones all the time.
Make sure the small print on the bottom of the page is up-to-date, including making your copyright the current year and your disclaimers conform to current law and ethics.


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